In October 2017, Panolini Premium Plus and Delicare’s first season was launched with the exclusive designs of the renowned Spanish fashion designer, Agatha Ruiz de la Prada. With this, Panolini becomes the first brand in the region to bring fashion into the world of diapers. From now on, Panolini will have two seasons a year, and each one will have different and varied designs according to the baby size.
“We identified that every mother aspires for her baby to be always cute wearing fashion designs, and that her baby’s appearance becomes a reflection of herself and positively impacts her happiness and self-esteem”, explains Gabriela Hidalgo, Marketing Manager at Zaimella.
The pictures in this article are from Agatha Ruiz de la Prada’s official website
“We took this challenge because we’re committed to the continuous improvement and innovation of our products. Therefore, in addition to improving our diaper’s performance and including an extra soft fabric, we decided to take their designs to another level, “adds Gabriela Hidalgo.
Agatha Ruiz de la Prada is one of the most important European fashion designers in the world. “We analyzed a lot of designers and chose Agatha Ruiz de la Prada for her original, fun, and innovative designs which are in line with Panolini’s values and the world of babies,” explains Isabella Durán, Advertising Manager at Zaimella.
The contract with Agatha Ruiz de la Prada is for two years. The second season will be launched in April 2018 and will be aligned with the latest trends that are presented each year in the main fashion runways worldwide, such as Milan and New York.