In October 2017, the first season of Panolini Premium Plus and Delicare was launched with the exclusive designs of the renowned fashion designer, Agatha Ruiz de la Prada. In this way, Panolini becomes the first brand in the region to incorporate fashion into the world of diapers. From now on, Panolini will have two seasons a year, and each season will have different and varied designs according to the baby size.
“We identified an aspiration in mothers that their children can always be fashionable, since their babies appearance becomes a reflection of their mothers and this positively impacts mother’s happiness and self-esteem”, explains Gabriela Hidalgo, Marketing Manager at Zaimella.
The pictures from this article are from Agatha Ruiz de la Prada´s official website
“This is a bet we made because we are committed to the improvement and constant innovation of our products. Therefore, in addition to improving the functionality of our diaper and include an extra soft fabric, we decided to take their designs to another level, “adds Gabriela Hidalgo.
Agatha Ruiz de la Prada, is one of the most important designers in the world of European fashion and around the world.
“We discussed many options for designers for the launch of this collection, and we opted for Agatha for her original, fun, and innovative designs that are aligned with the values of Panolini and the world of babies,” explains Isabella Durán, Advertising Manager at Zaimella.
The contract with Agatha Ruiz de la Prada is for two years. The second season will be launched in the month of April 2018, and will be aligned with the latest trends that are presented each year in the main fashion runways worldwide, such as Milan and New York.