Since July 2017, Zaimella launches Prudential Invisible absorbent underwear through the Amazon digital platform to serve the entire U.S. market. Zaimella established its first factory in Florida in 2015. It was then when the company identified that the main growing market was digital sales platforms. “That’s why we took on the challenge of entering Amazon with our flagship product: Prudential Invisible.
“We see that the future indeed lies in offering the consumer a quality product, which is convenient, with a good service that makes the product available and with the comfort that comes straight to your home,” says Emilia Crespo, International Business Manager at Zaimella.
This is the first time that Zaimella sells its products through e-commerce platforms, but there are future plans to also market Panolini Premium Plus and Delicare through Amazon to satisfy the needs of the U.S. market.
“Panolini has been positioned as a fashion diaper, with an extra soft fabric and high absorption capacity, we see that this is a segment that does not exist yet in the U.S. market and we believe that there is great potential”, adds Emilia Crespo.
At the moment, Amazon is the first and only e-commerce platform through which Prudential Invisible is distributed to the United States, however, in the future the company is open to using other digital platforms for online sales.
Amazon is a U.S. based e-commerce company whose headquarters are located in Seattle Washington. It has 300 million users and its sales represent 30% of the e-commerce sales channel nationwide.
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