Zaimella’s history started in 1995 when we identified that in Ecuador the disposable baby diaper category had only an 11% penetration. The product was considered a luxury. Good quality products were inaccessible by regular people and the low-price options had very poor quality. Then we discovered an Italian technology for manufacturing high quality baby diapers. This technology would allow us to take diapers to every corner of the country and make them affordable without sacrificing quality.
Our lack of experience and the desire to create a business around this purpose allowed us to dream big. We did not rest until we managed to establish a factory in Quito with cutting-edge technology that could produce 80 million units a year in a country where only 50 million were sold at the time.
The difficulties were enormous and overcoming each new challenge established the milestones that shaped what we are today: A company that improves what it does little by little every day, that is energized by new opportunities and that learns from its adversities to face new challenges always stronger and better prepared.