Social Responsibility

At Zaimella, we have the conviction that for social development to generate a significant impact in the future, it must be sustainable in time. We do not believe in ephemeral or short-term aid, but rather we are committed to a real and in-depth development. This is why from our beginnings, we have been giving back to the community programs, plans, and actions that have lasted over time and have been improving and developing year after year.

How do we achieve this?

Know the 3 fundamental pillars of our model of social responsibility at Zaimella:
Win-win relationship

1. In all the social actions we carry out, we look forward to generate a win-win relationship between the company and the community to which we are giving back and helping to develop.

Integration into our value chain

2. Social responsibility at Zaimella is a fundamental part and is integrated into our value chain. In other words, we have achieved that while generating social development, we contribute at the same time to our business and reach our company goals.

Coherence with our Zaimella Culture

3. All the social actions that we carry out go hand in hand with our culture. We consider it fundamental that our model of social responsibility at Zaimella is coherent with the elements of our culture such as: continuous improvement, commitment to quality, constant and sustainable development of our stakeholders, and the belief that the world would be better, if we weren’t afraid to change it.

We have two social development initiatives that have been evolving and improving according to our model of social responsibility at Zaimella:

1. Support to the San Vicente de Paul foster home:

We know that children are the future of society and we want to support the development of those who need it most. And how is this a win-win relationship? Why is this program of social responsibility at Zaimella sustainable? The answer is simple: because this support is not only a social aid, but is integrated into our value chain. We provide the foster home with baby diapers and these diapers are constantly evaluated to measure their performance in real time. We have a laboratory installed inside the foster home and with the information we extract from it we contribute to the continuous improvement of our products and to ensure our commitment to quality.

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Through this program we have been able to enhance our product (baby diaper), develop it so that it adapts better to the anatomy of every child, and we have improved the functioning of barriers and tapes. We have even received information that has helped us to develop new and better products. But more than anything, we are proud to know that this improvement in quality translates into an aid for all these children that have allowed us to support them and be participants in their development and growth.
The collaboration we receive every month from Zaimella is very big because it saves us time, money in more staff, and allows us to keep the babies clean.

If you want to know more details about this program and its testimonies, please watch this video:


2. Chain of franchisees

At Zaimella, we are convinced that the best way to obtain social development is by generating job opportunities and, above all, opportunities for entrepreneurship and business development. We achieve this through “Pañaleras Pototín”, our diapers chain stores. This is the classic example of a social aid that does not give the fish but teaches how to fish. Pototín works through a network of franchisees, they are strategic allies of the company and receive all our know-how, training, and constant advice for the development and growth of their “Pañalera Pototín” stores. Providing opportunities for entrepreneurship to society, we have grown and today we are present throughout Ecuador and with plans for international expansion.

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Franchisee Testimonials

I started working as a security guard at Zaimella and saw that franchisees arrived at the company ... then I dared to ask if I could submit my application and they explained how it worked. That is how I started with Pototin ... From what I was before becoming a franchisee to what I am now, there is a big change ... today I feel a liberated person, free, I feel I can give employment to other people, I can expand ... No doubt this is a very good business. I'm already preparing to open a second location. This is the best decision of my life.
I was a domestic worker since the age of 14, then I met my partner and I had 2 children ... it was difficult for me to be a maid with my children at home, so I resigned and decided to start my diaper store. I was scared, I did not have money, I did not know how to pay bills and handle tax issues ... but little by little, with Pototin's help, I went ahead and wanted to start my second store. I will continue with this business until I can’t take it anymore ... God willing that my daughter becomes a good student, so I could teach her to continue with this business because this helped me to be what I am now. Today I feel a calm person, safe, and with desire and enthusiasm to move forward.

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