At Zaimella, we’re convinced that social development must be sustainable to generate a significant impact in the future. We don’t believe in short-term aid, instead we’re committed to a real and in-depth development. Since our beginning, we’ve been helping the community through social programs, plans, and actions that last over time and have been improved and developed year after year.
How do we achieve this?
We have two emblematic programs that have been evolving and improving according to our social responsibility model:
1. Support to the “San Vicente de Paul” foster home:
Children are the future of society and we want to support the development of those who need it the most. And how is this a win-win relationship? Why is this social responsibility program sustainable? The answer is simple: This social aid is integrated into our value chain. We provide the foster home with economic support and personal care products, and in return, we’ve developed together a quality control lab to constantly evaluate and measure our products’ performance in real time. With the information collected from the lab, we contribute to continuous improvement and assure our commitment to quality.
2. Chain of franchisees
At Zaimella, we’re convinced that the best way to obtain social development is by generating job opportunities, and above all, entrepreneurship and business development. We accomplish this through our Pototin diapers’ chain stores. This is the classic example of a social aid that doesn’t give away the fish but instead teaches how to catch it. Pototin works through a network of franchisees, our strategic allies who receive all our know-how, training, and constant advice for the improvement and growth of their stores. We’ve grown by providing entrepreneurial opportunities to society, and today we’re present throughout Ecuador and have plans for international expansion.
This is the official website of Global Zaimella.