At Zaimella, we have the conviction that for social development to generate a significant impact in the future, it must be sustainable in time. We do not believe in ephemeral or short-term aid, but rather we are committed to a real and in-depth development. This is why from our beginnings, we have been giving back to the community programs, plans, and actions that have lasted over time and have been improving and developing year after year.
How do we achieve this?
We have two social development initiatives that have been evolving and improving according to our model of social responsibility at Zaimella:
1. Support to the San Vicente de Paul foster home:
We know that children are the future of society and we want to support the development of those who need it most. And how is this a win-win relationship? Why is this program of social responsibility at Zaimella sustainable? The answer is simple: because this support is not only a social aid, but is integrated into our value chain. We provide the foster home with baby diapers and these diapers are constantly evaluated to measure their performance in real time. We have a laboratory installed inside the foster home and with the information we extract from it we contribute to the continuous improvement of our products and to ensure our commitment to quality.
2. Chain of franchisees
At Zaimella, we are convinced that the best way to obtain social development is by generating job opportunities and, above all, opportunities for entrepreneurship and business development. We achieve this through “Pañaleras Pototín”, our diapers chain stores. This is the classic example of a social aid that does not give the fish but teaches how to fish. Pototín works through a network of franchisees, they are strategic allies of the company and receive all our know-how, training, and constant advice for the development and growth of their “Pañalera Pototín” stores. Providing opportunities for entrepreneurship to society, we have grown and today we are present throughout Ecuador and with plans for international expansion.
This is the official website of Global Zaimella.