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ZAIMELLA HAS SUSTAINABLE SOCIAL SENSITIVITY
A) Sustainable, because it has found an extraordinary way to improve the quality of its diapers in a stable and permanent manner.
Mother Test Project:
For a diaper manufacturing company, the quality concern of its products and the permanent improvement to which it must be exposed becomes a complicated task that represents one of its most significant challenges. It is not easy to observe how baby diapers work, how to test the effectiveness of each improvement and how to verify the correct performance of the product. Each size is a different product; the ergonomics of the baby's body plays an important role. A different kind of performance is required during the day and during the night, in cold and warm, humid or dry weather, the use of the diaper is different if it is a baby boy or a baby girl.
Traditional laboratory tests make it impossible to simulate and represent so many real life situations. Depending on honest feedback from family and friends proved to be unreliable and unsustainable. This is why it was imperative to find a permanent and reliable mechanism to obtain timely and accurate information. This Information is useful to quantify the performance of the products and develop new improvements faster, in order to keep up with the pace set by the highly competitive international market where Zaimella's diapers are commercialized.
This need fitted perfectly within the framework of the socially sustainable project that the company created. Within the scope of this project, Zaimella developed agreements with the institutions devoted to the care of the company's target clients: orphanages and daycare centers.
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San Vicente de Paul Orphanage:
One of the Company's most effective decisions that have generated enormous improvement in the quality of its products is the agreement with the orphanage San Vicente de Paul.
This provided Zaimella with a live, real-time quality laboratory in the cradle area of the orphanage where a stable average of 30 babies are housed. Consequently, it is possible to directly observe the performance and functioning of all the products.
It was agreed to keep a Nurse/Laboratory Analyst every day, 24 hours a day, in order to identify and study the effectiveness of the diapers. Each day, thirty babies benefit from professional care, free disposable diapers and hygiene products in a stable manner throughout the whole year; as a result, the company improves the quality of its products by means of thorough observation and constant testing in the design and formulation of its diapers |
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The story does not end with the free delivery of products. The benefit for the company is so significant, that it reached a new agreement to provide the orphanage with a fixed, monthly supply to cover the medicinal needs of approximately 100 children that live in this institution.
Furthermore, The lack of transportation did not allow the fully attendance in these special schools specialized in the needs and education of orphans, this is why the company now provides first class private transportation to facilitate attendance and it also solved the security and control problems that the children faced in a daily bases when they had to walk to and from school. Finally, within this agreement, the company makes an annual investment to paint, refurbish and maintain all the facilities of these children’s center.
Sister Emma, the Director of this Center, was very pleased because she made a great agreement for her institution; she found a way to stop the dependency on unstable donations and the institution now receives a constant income that covers unexpected daily expenses. The company, on its side, has taken an important step in the continuous improvement of the quality of its products, a vital element for its growth, which would not have been possible otherwise.
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