Pototín Franchise:

In Ecuador, the commercial activity of many micro-entrepreneurs is in the process of being formalized; while this takes place, the company's sales are strengthened through the channel of wholesalers and stores. We have gained control and loyalty in a channel that has traditionally been quite informal and we have given the final consumer direct access to the product. This has opened the possibility to get to know the client better and thus be more assertive in the improvement and development of new products, as well as to strengthen the position of all its brands.

The chain of stores is handled under the franchise model, and by the end May 2010 there are 141 franchised stores in 75 towns, covering 17 provinces of Ecuador, with more than 87 different micro franchised partners.