{"id":2044,"date":"2018-01-24T09:48:42","date_gmt":"2018-01-24T14:48:42","guid":{"rendered":"https:\/\/www.zaimella.com\/responsabilidad-social\/"},"modified":"2023-04-24T16:31:27","modified_gmt":"2023-04-24T21:31:27","slug":"social-responsibility","status":"publish","type":"page","link":"https:\/\/www.zaimella.com\/en\/social-responsibility\/","title":{"rendered":"Social Responsibility"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][dfd_heading subtitle=&#8221;&#8221; module_animation=&#8221;transition.slideUpBigIn&#8221; enable_delimiter=&#8221;&#8221; undefined=&#8221;&#8221; title_font_options=&#8221;tag:h2&#8243; subtitle_font_options=&#8221;tag:div&#8221;]Social Responsibility[\/dfd_heading][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column][dfd_spacer screen_wide_spacer_size=&#8221;20&#8243; screen_normal_resolution=&#8221;1024&#8243; screen_tablet_resolution=&#8221;800&#8243; screen_mobile_resolution=&#8221;480&#8243;][vc_column_text item_animation=&#8221;transition.slideUpBigIn&#8221;]Some examples of our Social Responsibility programs:[\/vc_column_text][dfd_spacer screen_wide_spacer_size=&#8221;20&#8243; screen_normal_resolution=&#8221;1024&#8243; screen_tablet_resolution=&#8221;800&#8243; screen_mobile_resolution=&#8221;480&#8243;][vc_row_inner][vc_column_inner width=&#8221;7\/12&#8243;][dfd_heading subtitle=&#8221;&#8221; content_alignment=&#8221;text-left&#8221; module_animation=&#8221;transition.slideLeftBigIn&#8221; enable_delimiter=&#8221;&#8221; undefined=&#8221;&#8221; title_font_options=&#8221;tag:h3|font_size:24|color:%23666666|letter_spacing:0&#8243; subtitle_font_options=&#8221;tag:div&#8221; el_class=&#8221;text-description&#8221;]1. Support to an orphanage in Quito-Ecuador[\/dfd_heading][vc_column_text item_animation=&#8221;transition.slideLeftBigIn&#8221; el_class=&#8221;text-justify&#8221;]Children represent the future and we want to support children that are in need. We have developed a long-term relationship with this institution. They help more than one hundred children who have been abandoned by their parents.<\/p>\n<p>We make an annual contribution to support them and provide them with all of our personal care products. In return, they have allowed us to maintain a quality laboratory in their baby care section where we can validate our products and keep improving them.<\/p>\n<p>Professional nurses from Zaimella train their people on how to better use our products. We are also able to recover all used diapers to make an after-use performance and quality tests. New developments are born here where we collect important feedback from our nurses and use it to learn and improve our products.[\/vc_column_text][dfd_spacer screen_wide_spacer_size=&#8221;20&#8243; screen_normal_resolution=&#8221;1024&#8243; screen_tablet_resolution=&#8221;800&#8243; screen_mobile_resolution=&#8221;480&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][dfd_single_image module_animation=&#8221;transition.slideRightBigIn&#8221; image=&#8221;3442&#8243;][\/vc_column_inner][\/vc_row_inner][dfd_spacer screen_wide_spacer_size=&#8221;20&#8243; screen_normal_resolution=&#8221;1024&#8243; screen_tablet_resolution=&#8221;800&#8243; screen_mobile_resolution=&#8221;480&#8243;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1664990266920{background-image: url(https:\/\/www.zaimella.com\/wp-content\/uploads\/2018\/01\/testimonials.png?id=1877) !important;background-position: 0 0 !important;background-repeat: repeat !important;}&#8221;][vc_column][dfd_heading subtitle=&#8221;&#8221; module_animation=&#8221;transition.slideUpBigIn&#8221; enable_delimiter=&#8221;&#8221; undefined=&#8221;&#8221; title_font_options=&#8221;tag:h2&#8243; subtitle_font_options=&#8221;tag:div&#8221;]Testimonials[\/dfd_heading][dfd_testimonials_slider style=&#8221;below&#8221; testimonials=&#8221;%5B%7B%22client_photo%22%3A%223039%22%2C%22title%22%3A%22RAQUEL%20ARMIJOS%22%2C%22subtitle%22%3A%22Head%20of%20Quality%22%2C%22testimonial_text%22%3A%22%5C%22Through%20this%20program%2C%20we&#8217;ve%20been%20able%20to%20enhance%20our%20product%20(baby%20diaper)%2C%20adapt%20it%20better%20to%20every%20child&#8217;s%20anatomy%2C%20and%20improved%20its%20barriers%20and%20tapes.%20We&#8217;ve%20even%20received%20information%20that%20has%20helped%20us%20to%20develop%20new%20and%20better%20products.%20But%20more%20than%20anything%2C%20we%E2%80%99re%20proud%20that%20this%20quality%20improvement%20is%20also%20an%20aid%20for%20all%20these%20children%20that%20have%20allowed%20us%20to%20support%20them%20and%20be%20part%20of%20their%20development%20and%20growth.%5C%22%22%7D%2C%7B%22client_photo%22%3A%223037%22%2C%22title%22%3A%22MAR%C3%8DA%20CRISTINA%20SU%C3%81REZ%22%2C%22subtitle%22%3A%22Director%20of%20the%20%5C%22San%20Vicente%20de%20Paul%5C%22%20Children%E2%80%99s%20Home%22%2C%22testimonial_text%22%3A%22%5C%22The%20collaboration%20we%20receive%20from%20Zaimella%20every%20month%20is%20essential%20because%20it%20helps%20us%20save%20time%2C%20spend%20less%20on%20staff%2C%20and%20keep%20the%20babies%20clean.%5C%22%22%7D%5D&#8221; shadow=&#8221;&#8221; dots_style=&#8221;dfdline&#8221; arrow_icon=&#8221;arrow_style_5&#8243; arrow_use_navigation=&#8221;&#8221; main_layout=&#8221;layout-1&#8243; title_font_options=&#8221;tag:div&#8221; subtitle_font_options=&#8221;tag:div|font_style_italic:1&#8243; title_subtitle_nowrap=&#8221;nowrap&#8221; el_class=&#8221;testimonials-social&#8221;][vc_raw_js]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[\/vc_raw_js][\/vc_column][\/vc_row][vc_row][vc_column][dfd_spacer screen_wide_spacer_size=&#8221;20&#8243; screen_normal_resolution=&#8221;1024&#8243; screen_tablet_resolution=&#8221;800&#8243; screen_mobile_resolution=&#8221;480&#8243;][vc_column_text item_animation=&#8221;transition.slideUpBigIn&#8221; el_class=&#8221;text-description&#8221;]If you want to know more details about this program, please watch this video:[\/vc_column_text][dfd_spacer screen_wide_spacer_size=&#8221;20&#8243; screen_normal_resolution=&#8221;1024&#8243; screen_tablet_resolution=&#8221;800&#8243; screen_mobile_resolution=&#8221;480&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][dfd_videoplayer module_animation=&#8221;transition.expandIn&#8221; video_link=&#8221;https:\/\/youtu.be\/ToY_NTDYqJs?rel=0&#8243; main_style=&#8221;style-1&#8243; video_thumb=&#8221;2002&#8243; content_width=&#8221;590&#8243; icon_color=&#8221;rgba(255,255,255,0.4)&#8221; icon_hover_color=&#8221;#ffffff&#8221; icon_background=&#8221;rgba(255,0,0,0.4)&#8221; icon_hover_background=&#8221;#ff0000&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column][dfd_spacer screen_wide_spacer_size=&#8221;50&#8243; screen_normal_resolution=&#8221;1024&#8243; screen_tablet_resolution=&#8221;800&#8243; screen_mobile_resolution=&#8221;480&#8243;][vc_row_inner][vc_column_inner width=&#8221;7\/12&#8243;][dfd_heading subtitle=&#8221;&#8221; content_alignment=&#8221;text-left&#8221; module_animation=&#8221;transition.slideLeftBigIn&#8221; enable_delimiter=&#8221;&#8221; undefined=&#8221;&#8221; title_font_options=&#8221;tag:h3|font_size:24|color:%23666666|letter_spacing:0&#8243; subtitle_font_options=&#8221;tag:div&#8221; el_class=&#8221;text-description&#8221;]2. Pototin franchises: A new distribution channel[\/dfd_heading][vc_column_text item_animation=&#8221;transition.slideLeftBigIn&#8221; el_class=&#8221;text-justify&#8221;]50% of the diaper market in Ecuador is composed of thousands of mom &amp; pop stores focused on personal and home care products. They are all small, informal and independently owned stores.<\/p>\n<p>Since the beginning we opened a small retail store in our factory to sell our line of products and to experience interaction with customers. This experience together with a market of disorganized and dispersed mom-and-pop stores, led us to create a chain of retail stores managed as franchises. We trained small entrepreneurs without business experience and integrated into the Zaimella business. Today this distribution channel reaches more than 100 retail stores and it contributes an important share of our sales. These entrepreneurs also provide us with unparalleled national coverage and help us to control and stabilize an important portion of the market.[\/vc_column_text][dfd_spacer screen_wide_spacer_size=&#8221;20&#8243; screen_normal_resolution=&#8221;1024&#8243; screen_tablet_resolution=&#8221;800&#8243; screen_mobile_resolution=&#8221;480&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][dfd_single_image module_animation=&#8221;transition.slideRightBigIn&#8221; image=&#8221;3443&#8243;][\/vc_column_inner][\/vc_row_inner][dfd_spacer screen_wide_spacer_size=&#8221;20&#8243; screen_normal_resolution=&#8221;1024&#8243; screen_tablet_resolution=&#8221;800&#8243; screen_mobile_resolution=&#8221;480&#8243;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1664990280851{background-image: url(https:\/\/www.zaimella.com\/wp-content\/uploads\/2018\/01\/testimonials.png?id=1877) !important;background-position: 0 0 !important;background-repeat: repeat !important;}&#8221;][vc_column][dfd_heading subtitle=&#8221;&#8221; module_animation=&#8221;transition.slideUpBigIn&#8221; enable_delimiter=&#8221;&#8221; undefined=&#8221;&#8221; title_font_options=&#8221;tag:h2&#8243; subtitle_font_options=&#8221;tag:div&#8221;]Franchisee Testimonials[\/dfd_heading][dfd_testimonials_slider style=&#8221;below&#8221; 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